We see this all the time. People and organisations spending tens of thousands of precious dinero building a reputable following, only to squander it by not having a strategy to create a return on that investment.

So exactly how do you convert social media following?

Once upon a time it really was as simple as creating one-off offers.

Get eyeballs, make a sale. Ahhh the good old days..

But as sure as you’ll pay taxes, conversion methods will change.

Gone are the days of wham bam, thank you ma’am. It turns out you now actually need to build genuine relationships with your audience.

Who would have thought?

So here’s 10 ways to make that happen.

How to Convert Social Media Following

1. Create Content that Resonates:

• Understand your audience: What makes your audiece tick? What are their interests, pain points, and aspirations? Research local trends, slang, and cultural nuances to craft content that feels authentic and relevant. Do they want to be educated, inspired or entertained?
• Showcase local success stories: Highlight how your services have helped other businesses achieve their goals. People love to see relatable examples of success.
• Use visuals that create an emotion: Incorporate images and videos that support your story and journey. Genuine and authentic.

2. Engagement:

• Be conversational: Respond to comments promptly and engage in conversations, even if it’s just a simple acknowledgement of their effort to engage.
• Run contests and giveaways: Offer prizes that appeal to your audience, like money can’t buy experiences! Think big!
• Collaborate with influencers: Partner or collab with influencers who have a strong following in your target market to expand your reach and build credibility.

3. Lead Magnets to convert socail media following:

• Offer valuable resources: Create downloadable guides, checklists, or templates that address common challenges faced by the audience in your niche. Give it all away. Free.
• Host webinars or workshops: Share your expertise and provide valuable insights on topics relevant to your target audience.
• Offer free consultations: Give potential clients a taste of your services and expertise with a no-obligation consultation. Worst case scenario, you increase your network.

4. Testimonials and Case Studies:

• Feature businesses: Showcase the success stories of your clients, highlighting the tangible benefits they’ve achieved by working with you.
• Use video testimonials: Video testimonials can be particularly impactful, allowing potential clients to see and hear the enthusiasm of your satisfied customers. Keep it raw. Customers will resonate with people like them.
• Include specific results: Quantifiable data, such as increased website traffic or sales, can make your case studies even more compelling.

5. Personalization and Segmentation:

• Tailor your content to different regions: If you have a national presence, consider creating content that speaks to the specific needs and interests of geographic regions.
• Use local language and references: Make your content feel more personal and relatable.
• Segment your email list: Send targeted email campaigns to different groups based on their interests, demographics, or stage in the buyer’s journey.

6. Clear Call-to-Action (CTA):

• Use action-oriented language: Tell your followers exactly what you want them to do, whether it’s “Book a Free Consultation” or “Download Your Guide Now.”
• Make CTAs prominent: Place your CTAs in a prominent position where they’re easy to see and click on.
• Test different CTAs: Experiment with different wording and placement to see what works best for your audience.

7. Follow-Up Strategy:

• Be responsive: Respond to inquiries promptly and professionally.
• Nurture leads with email: Send automated email sequences that provide additional value and keep your agency top-of-mind.
• Personalize your follow-ups: Take the time to tailor your follow-up messages to each individual lead, showing that you’ve taken the time to understand their needs.

8. Value-Driven Offers:

• Offer exclusive discounts: Provide a special offer or discount code specifically for your social media followers.
• Bundle your services: Create packages that combine multiple services at a discounted rate.
• Offer a free trial or demo: Let potential clients experience your services firsthand before making a commitment.

9. Consistent Branding:

• Develop a strong brand identity: Create a clear and consistent visual style, tone of voice, and messaging across all social media platforms.
• Be authentic: Let your brand’s personality shine through in your social media content.

10. Analytics and Adaptation:

• Track your social media metrics: Use analytics tools to monitor engagement, reach, and conversions.
• Experiment and test: Try different content formats, posting times, and CTAs to see what resonates best with your audience.
• Be flexible and adaptable: Don’t be afraid to change your strategy if something isn’t working.

Remember, building relationships takes time and effort and the bulk of the work is actually required once you have an audience.

By consistently providing value, engaging with your audience, and showcasing your expertise, you can turn your social media followers into loyal clients.