Arteck Lyon Conseil
February 6, 2024
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Content Strategy & Planning
Content Strategy & Planning involves creating a detailed plan to produce and share content that meets your audience’s needs while supporting your business goals. It’s about deciding what to say, how to say it, and where to share it, ensuring your brand stays relevant and engaging.
- Content Audits
- Competitor Analysis
- Content Calendars
Research
We take the time to learn YOU. Your key objectives, your ideal customer, your story, journey and values. What make you, uniquely… you.
Plan
We create a strategic content calendar that maps out what we’ll create, when it’ll go live, and where it’ll reach your audience.
Create
We bring your story and experiences to life. Showcasing you or you brand with complete authenticity.
Optimise
Yeah, going viral is cool, but paying your bills is even cooler. We optimise your content for lead generation.
Let's discuss how we can amplify your next project.
How We Boost Your Content
We identify what’s working, what needs improvement, and what can be repurposed, ensuring your content is up-to-date and aligned with your goals.
Competitor analysis involves studying your competitors’ content strategies to understand what they’re doing well and where there are opportunities for you to stand out.
A content calendar is a detailed schedule of what content will be created, published, and promoted over time. It helps you stay organised, ensuring consistent and timely content delivery across all channels.
Let's discuss how we can amplify your next project.
Auckland Content Creation Services
Content audits help you pinpoint what’s working and what’s not, so you can improve or eliminate ineffective content. This boosts engagement, enhances SEO, and ensures your content stays relevant and impactful.
Competitor analysis lets you see what your rivals are doing with their content. This can show you what’s trending, highlight areas where you can do better, and help you find gaps in the market that you can fill.
To get the most out of your Content Calendar, plan ahead and keep it updated. Schedule your posts, track how they perform, and adjust your plans as needed. It helps you stay organised and ensures your content always aligns with your goals.
It varies depending on your needs, but typically, developing a Content Strategy & Plan can take a few weeks. We’ll dive into your audience, set your goals, and craft a plan that sets you up for success with clear, actionable steps.
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Auckland
Tauranga
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