We help founders and leaders build clear differentiation and showcase their business to drive revenue.
Why should they choose you? You are a commodity unless your brand dictates otherwise.
You've built an epic business , now how do you show that externally to attract staff, promote your services, even provide proof to potential investors/partners?
Legacy tactics such as SEO and Adwords have a place but, you are competing in the same space as the rest of them. Only through content can you truly express your brand where ads and written content can't.
You’ve created an amazing business, an epic culture and your reviews speak volumes of your success. But you are unsure how to communicate this externally.
Your website looks nigh identical to your competitors, you are all making the same promises and now it comes down to who is cheaper!
How do you differentiate yourself in a crowded industry?
You’re relying heavily on legacy (and expensive) marketing tactics such as advertising and SEO, but those alone can’t compete with the huge shift to organic content creation as a method and platform to clearly differentiate yourself.
You need a partner that can provide absolute clarity and direction on your content marketing efforts,
Create organic content that speaks to the problem you solve, the value you add, and the reputation you have.
Showcase what makes you different from your competitors. Never be forced to compete on price alone.
Understand the messaging, positioning and ideal platforms to communicate effectively with your ideal audience.
Create content that piques interest and starts a conversation. Access thoroughly researched and proven frameworks in your niche.
What does engagement with us look like?
Authority Accelerator Blueprint
1-1 Marketing Strategy
Customised 90-day Content Plan
Niche Content Audit
Done with you
Done for you Content Creation
Work with you month to month
No locked in retainers
We execute on your strategy
We build the system to:
Create Automations for Capture
Nurture and Convert followers
Create reporting for metrics
Work with us in one to one workshops to identify your unique strengths and expertise, build your message, position and align these with your audience behaviours.
Showcase your business, identify and highlight new revenue opportunities, build communities.
No locked in retainers. We work with you to work from project to project with clear deliverables.
Do the work, get the treats.
Have support in your pocket, access to the Founders through a dedicated Slack or Whatsapp channel.
We offer a sounding board for your marketing and sales efforts.
Build and access a proven system and process to create, capture and convert for effective management of your organisation to use in perpetuity.
Following our strategy, we helped Chasing the Fox accelerate their growth on social media, but more importantly we converted this into sales.
With our 5-month campaign and marketing assistance bringing in over 6-figures in revenue.
Hey, you’ve made it this far down the page so we might just be an incredible fit!
There aren’t many of us. we run a very lean team!
Why?
Because we don’t palm our clients off to interns or junior account managers.
You work with us – The Founders
We have experience owning and operating our own businesses so we truly understand your pain points. We had them too.
Following our experiences we created a unique strategic framework focusing on organic,
sustainable growth methods—so you can achieve long-term success without relying on paid ads or gimmicky tactics.
We won’t sell you on what we can deliver, we will sell you on what you need. That’s why our strategy will always direct your tactics, not the other way around
By leveraging our proven frameworks, deep audience analysis, and creative storytelling, we
position you as the go-to expert in your industry while building trust and engagement with your ideal audience.
Want to at least talk about the options?
Let’s jump on a complimentary call to discuss.
Content marketing which is aligned to your ideal audience is an effective tool for driving traffic to your website. The more website visitors you get, the more sales we will have (if the website and systems are optimised correctly)
Our whole process is driven by the initial strategy that we build for our customers.
Our first question would be ‘why do you want ads?’ before working with you to see if that is actually the best use of your money and resources.
Long story short, we apply strategy over tactics. At the core, we know that content is a more personal, sustainable and economic way to build brand
We believe in transparency and measurable results. For each campaign, we establish clear, achievable KPIs aligned with your business goals. These might include metrics such as website traffic, engagement rates, lead generation, conversion rates, and ultimately, ROI. We provide regular reports and analytics, ensuring you have a clear view of your campaign’s performance and the value we’re delivering.
While we have extensive experience across various sectors, our primary focus is service-based businesses including events. This specialisation allows us to deeply understand the unique challenges and opportunities in these industries. If you’re unsure whether we’re a good fit for your industry, we’d be happy to discuss your specific needs. Learn more about industries we serve.
Absolutely. We understand that you may have existing marketing initiatives in place. Our team is adept at integrating our strategies with your current efforts, enhancing what’s working well and improving areas that need attention. We’ll conduct a thorough audit of your existing marketing activities and develop a plan that complements and elevates your overall marketing strategy.
Yes, we have expertise in both B2B and B2C marketing. While the underlying principles of effective digital marketing apply to both, we understand that the strategies, platforms, and messaging often differ between these two audiences. We tailor our approach based on whether you’re targeting businesses or consumers, ensuring that we’re using the most appropriate tactics for your specific market.
While 80% of agencies will sell you what they can deliver, we deliver what you need. We are a lean business that work with a select number of clients to ensure we deliver to a standard we would expect of ourselves.
Our focus is on the strategy to grow your business using organic content, crafting compelling stories and content that make your brand stand out and connect with your audience. Our approach is all about results, focusing on generating real leads and customers for your business, not just likes or views. Read more about us and our values here.
Measuring ROI is crucial for any marketing investment. We use advanced analytics tools to track key performance indicators (KPIs) specific to the New Zealand market. This includes monitoring website traffic from NZ IP addresses, engagement rates on local social media, conversion rates, and ultimately, the revenue generated from your digital marketing efforts. We provide regular reports that show the tangible impact of our strategies on your business growth in the New Zealand market.
Absolutely. Email marketing remains one of the most effective digital marketing channels. We offer comprehensive email marketing services, including list building, segmentation, campaign design, and automation. Our approach focuses on creating engaging, personalised content that drives opens, clicks, and conversions. We also provide detailed analytics to continually refine and improve your email marketing strategy.
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